Director Integrated -Media Planning and Strategy - Gurgaon

About the Company

Urgent Hiring for Director for Integrated Media Strategy and Planning - Gurgaon

About the Role

Experience - 12 years plus (Traditional and Digital Media)

Responsibilities

• Media Strategy:

  Craft integrated media strategies by seamlessly blending traditional and digital media channels.
• Collaborate with cross-functional teams to ensure data-driven media strategies that align with client objectives.
• Drive innovation in media strategy/planning, identifying new opportunities and trends in the evolving media landscape.

• Client & Stakeholder Management:

  Act as a strategic advisor to key clients, guiding them on effective media strategies.
• Work closely with internal teams to innovate and develop impactful campaigns for clients.
• Lead client presentations, client pitches showcasing media strategies and insights, and performance strategies.

• Performance & Optimization:

  Utilize media research tools, audience insights, and analytics to refine media strategies.
• Stay ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness.

Qualifications

• 12+ years of experience in media strategy
• Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).
• Exceptional client management, leadership, and presentation skills.
• Ability to translate business objectives into high-impact media strategies.
• Prior experience in a media agency is highly preferred

Pay range and compensation package

Ctc - Up to 39 LPA

Please share your CV on ritu.mistry@aptita.com