Director - Growth and Marketing

Position: Director of Growth & Marketing India

Build the Future of a Global Accounting & Advisory Firm

(15+ years in growth marketing, marketing operations, or business development within professional services, B2B SaaS, or consulting)

Type: Full Time Employee (FTE)

This is not just a marketing roleit's a once-in-a-career opportunity to architect and scale a strategic growth engine for a Top 25 U.S. accounting and advisory firm's expanding India growth operations.

We're seeking an exceptional Director of Growth & Marketing Operations who will serve as the leader of Wipfli's integrated growth, marketing, and operational excellence function in India. This role represents a unique opportunity to lead and develop the existing 14-person team, while building out a world-class team with new functions across marketing, growth and revenue operations to support the growth of a $600M+ organization with ambitious expansion plans across multiple service lines and geographies.

Why This Role is Different:

Growth and Marketing Leadership Team Peer

Join as a peer to U.S.-based Directors with a critical voice in shaping firm-wide marketing and growth strategy, resource allocation, and innovation priorities. You'll have senior leadership-level visibility, direct reporting to U.S. Growth Leadership, with clear line of sight to revenue growth. You’ll be a peer and an active participant in Wipfli’s Marketing Leadership Team which includes five other U.S.-based Directors, plus the CMO.

Scope Across 15+ Functions & New Capabilities to Build

Current functions you'll lead and optimize: Growth Intelligence & Insights,

Digital Marketing, Social Media, Design & Creative Services, Growth Operations & Administration

New capabilities you'll establish and scale:

Lead Management & Operations, Sales Enablement & Proposal Support,

Content Development & Governance, M&A Research & Integration Support,

Account Planning & Research, D365 Data Management & Governance, Marketing Event Management, Campaign Support, SEO/AEO, Social Media,

Marketing & Sales Operations, Internal Communications & Knowledge

Management, India Employer Brand & Recruitment Marketing, AI Strategy &

Implementation across marketing

Leadership Beyond Growth & Marketing

• AI Innovation Champion: Pioneer the marketing organization's AI transformation, establishing best practices, training programs, and success metrics
• International Integration Architect: Design how Wipfli integrates offshore capabilities globally (beyond India)
• Employer Brand & Culture Leader for India: Shape recruitment marketing, Women of Wipfli initiatives, and Business Resource Group strategies across India operations
• Operational Excellence Driver: Transform efficiency across the entire client lifecycle

The Ideal Leader

Must-Have Experience:

• 15+ years in growth marketing, marketing operations, or business development within professional services, B2B SaaS, or consulting
• Proven track record building and scaling teams from 10 to 50+ people
• Deep U.S. market expertise with understanding of American business culture and professional services dynamics
• Technology transformation experience (AI/ML, marketing automation, or digital transformation)
• Measurable business impact: Pipeline growth, revenue contribution, operational efficiency gains

Core Competencies

• Strategic vision with tactical execution: Architect three-year plans while delivering daily excellence
• Marketing technology mastery: CRM platforms (Dynamics 365 preferred), marketing automation, martech stack optimization
• AI & emerging technology: Hands-on understanding of generative AI, predictive analytics, and automation in marketing contexts
• Digital marketing expertise: SEO/AEO, paid media, social strategy, conversion optimization, ABM
• Marketing strategy: comprehensive campaign and marketing strategy expertise
• Executive presence: Comfortable as a peer to Directors and senior leaders, influencing C-suite stakeholders

Leadership Qualities

• Cultural bridge-builder excelling across geographies and time zones
• Inspirational people who attract top talent and build cohesive, high retention teams
• Entrepreneurial mindset thriving in ambiguity with calculated risk-taking
• Service-oriented understanding that internal teams are your clients
• Exceptional communicator in English (native/near native) with presentation and stakeholder management skills
• Flexible schedule comfortable with early/late calls to collaborate with U.S.

teams (EST/CST)

What Success Looks Like

• Valued Marketing Leadership Team member shaping firm-wide strategy alongside U.S. Director peers
• AI transformation leader with measurable improvements in marketing efficiency, output quality, and team productivity
• Most-requested resource by U.S. growth and marketing teams
• Measurable impact on firm-wide KPIs: lead quality, proposal win rates, client satisfaction, revenue per employee
• Talent magnet where top professionals seek your team as the best place to grow their careers
• Strategic influencers are regularly invited to planning sessions with input shaping firm-wide decisions
• Competitive differentiator where leadership views your function as strategic advantage, not cost center

Why Wipfli? Join Us at Our Inflection Point Momentum & Growth Trajectory

Wipfli has recently secured minority private equity investment specifically designed to fuel aggressive growth and expansion. We're a $600M+ Top 25 firm with the resources, ambition, and momentum to become a dominant national brand. You're joining at exactly the right time: capital to invest, leadership committed to growth, and accelerating market position. This PE partnership brings funding, strategic expertise, M&A opportunities, and rapid scale infrastructure.

Wipfli’s Culture & Values

People-first philosophy | Innovation encouraged | Collaborative environment | Diversity & inclusion commitment | Hybrid/flexible work arrangements

This is more than a job—it's an opportunity to architect the growth engine

Wipfli at the most exciting moment in its history. Join us as a Marketing Leadership Team peer, drive our AI transformation, and leverage fresh capital and strategic momentum to build a legacy impacting thousands of careers.

Are you ready to build the future?

Location:

Preferred candidate profile