Director, Demand Generation

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation

.Our mission To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries

.Were a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc

.Profile Overvi

ew
We&aposre hiring a Director of Demand Generation to lead and scale our pipeline engine. Youll own the full-funnel demand generation strategy, spanning paid, organic, lifecycle, and outbound-assist programs and drive alignment across marketing and sales. This is a strategic and executional role where youll define the roadmap, lead a team of demand gen managers, and partner closely with Sales to deliver qualified pipeline and hit revenue targe

ts.Youll report to the CMO and directly manage a team of high-agency marketers across roles, with the potential to grow the function as the company scal

es.What Youl

• l Do
  Own the global demand generation strategy and execution plan across channels (paid media, SEO, lifecycle, content syndication, outbound-as
• sist)Lead and manage a team of 34 demand gen managers running region-, segment-, or product-specific
• playsDrive collaboration with Sales leadership to define ICPs, pipeline coverage goals, SQL targets, and campaign priori
• ties.Partner with Product Marketing on messaging, offers, and GTM programs that resonate with buyer personas across funnel s
• tagesWork closely with Marketing Ops to ensure strong infrastructure for tracking, attribution, and lead ha
• ndoffOwn and optimize the demand gen budget to maximize ROI and CAC effic
• iencyBuild scalable campaign frameworks and experimentation models that drive pipeline consist
• entlyTrack performance against goals, report on key metrics, and continuously iterate based on whats wo
• rkingMentor and grow your team with a balance of autonomy and su

pportWhat Were Looki

• ng For
  12+ years of experience in B2B SaaS marketing with deep expertise in demand gene
• ration.Strong leadership skills with experience managing and mentorin
• g teamsProven track record of building and scaling pipeline engines that support high-growth sale
• s teamsExperience managing multi-channel demand gen programs across paid, organic, lifecycle, and outbound
• motionsStrong analytical chops, fluent in marketing metrics, CAC efficiency, attribution, and funnel optimi
• zation.Hands-on, high-agency operator who can set strategy but also step in and execute when
• needed.Excellent collaboration and communication skills, youre comfortable working side-by-side with Sales, Growth, and Marketi

• ng Op

  s.Bonus: experience owning demand gen for mid-market or enterprise SaaS sales

motionsWhy

join usAt Rocketlane, were all about building a great product and a great place to work. Heres why youll actually look forward to

• Mondays:Impact and ownership: You wont just be another cog in the machine; here, youre more like a turbocharged engine part. Bring your ideas, make them
• happen.Work with the best: Were a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for th
• e memes.Celebrate wins: Whether were hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrat
• ing big.Learn and grow: Were all about learningand were not just talking about the latest SaaS trends. Youll grow your career, pick up new skills, and maybe even learn to love Excel (or at least toler
• ate it).Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. Thats why we offer flexibility around hoursso you can bring your best energy, whether youre an early bird or a night owl. Pajamas optional (at least outside the