Director, Demand Generation

Rocketlane is a fast-growing, innovative SaaS company that is revolutionizing customer onboarding and professional services automation. The mission of Rocketlane is to empower B2B companies by providing them with a seamless, consistent, and efficient way to onboard customers and manage client projects. This ultimately leads to reducing chaos and enhancing customer satisfaction across various industries. The team at Rocketlane comprises over 200 passionate professionals who are dedicated to developing a product that is beloved by teams. The company has been supported by $45M in funding from esteemed investors such as 8VC, Matrix Partners, Nexus Venture Partners India, and notable individuals like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg. We are currently seeking a Director of Demand Generation to join our team and spearhead the scaling of our pipeline engine. In this role, you will be responsible for owning the full-funnel demand generation strategy, encompassing paid, organic, lifecycle, and outbound-assist programs. Collaborating closely with marketing and sales teams, you will define the roadmap, lead a team of demand gen managers, and work towards delivering qualified pipeline and achieving revenue targets. Reporting directly to the CMO, you will have the opportunity to manage a team of marketers and potentially expand the function as the company grows. Your responsibilities will include developing and executing the global demand generation strategy across various channels, leading and overseeing a team of demand gen managers, driving collaboration with Sales leadership to define goals and priorities, partnering with Product Marketing, optimizing the demand gen budget, building scalable campaign frameworks, tracking performance metrics, and fostering the growth of your team. The ideal candidate will have at least 12 years of experience in B2B SaaS marketing with a focus on demand generation. Strong leadership skills, a proven track record of scaling pipeline engines, analytical proficiency, hands-on operational capabilities, and excellent communication and collaboration skills are essential for this role. Experience in handling demand gen for mid-market or enterprise SaaS sales is a bonus. At Rocketlane, we believe in creating a vibrant and fulfilling work environment. We offer impactful work where you have ownership, the opportunity to collaborate with talented individuals, celebrate achievements, prioritize learning and growth, maintain flexibility, and achieve work-life balance. If you are looking for a rewarding career where your contributions are valued and where you can grow both personally and professionally, Rocketlane is the place for you.,