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Senior Manager- Traffic & Demand Generation

Swiggy

5.0 - 8.0 years

Bengaluru, Karnataka, India

On-site

Role Summary This role owns demand creation end-to-end from understanding user need-states to scaling traffic through the most efficient and defensible channels. The SM is accountable for quality traffic, CAC efficiency, incremental growth, and long-term demand engines . You will build a system where audience intelligence, channel strategy, messaging, and user-led growth reinforce each other. Key Responsibilities 1. Demand Generation & Audience Intelligence Define and continuously refine core user segments and need-states using behavioral, transactional, and contextual data Build consumer profiles and translate them into actionable targeting constructs across channels Drive behavior-based se...

Posted 2 weeks ago

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