Director - Brand Strategy

Job Description

Burson India is hiring an inspirational and experienced Director Brand Strategy, to join our team. The ideal candidate will have a proven track record in creating earned-first creative strategies for top-tier corporate and consumer brands in India. You will collaborate with Burson India s client servicing teams award-winning creative Hub, contribute to high-value new business pitches, to deliver exceptional creative campaigns that drive measurable impact. The job involves developing and executing impactful brand and communication strategies, writing creative briefs, and leading the development and presentation of creative campaigns. You are also required to conduct research, analyze brand behavior, and work with clients and internal teams to achieve client goals. Strong understanding of brand strategy principles and practices. Excellent communication and presentation skills. Experience in developing creative briefs and leading creative development. Ability to conduct research and analysis. Strong client management skills. Experience with digital marketing and social media strategies. Leadership and team management experience (depending on the specific role). What you'll do: 1. Brand Strategy Development: Lead the development of earned-first creative strategies for key client accounts, ensuring they are both culturally and brand-relevant Turn clients business communications challenges into actionable insights that inspire your colleagues and clients towards original ideas 2. Client Partnership and Servicing Support: Collaborate with client servicing teams to develop comprehensive outreach strategies across earned, owned, and paid channels Present strategic recommendations to senior clients with confidence and clarity, demonstrating a deep understanding of their business objectives and communications needs 3. New Business Development: Support high-value pitch opportunities with creative insights, ideas and planning 4. Cross-functional Collaboration: Collaborate with Burson s PR, digital, creative, content, and analytics teams to develop and deliver cohesive and compelling creative campaigns Facilitate brainstorming sessions and workshops to foster a culture of creativity Mentor junior team members in strategic thinking and planning 5. Trend Analysis and Insights: Keep up to date with developments across earned, owned and paid channels in order to make the best use of them in client campaigns Stay abreast of cultural, social and consumer trends to inform strategic planning and decision-making. Experience that contributes to success: Minimum 12 years of experience in creative strategy and brands with a focused development on earned-first, "PRable" ideas Experience in a leading PR, digital, or creative agency is preferred. Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to our clients C-suite. Strong analytical skills and proficiency in strategic planning tools and frameworks Multi-sector experience across tech, healthcare, BFSI, enterprise services, lifestyle, and entertainment Proven track record of award-winning campaign development in India