Digital & Product Marketing Lead

A growing B2B SaaS startup is seeking to hire a Digital & Product Marketing Head, offering a valuable opportunity for individuals eager to gain exposure and leadership experience in driving overall marketing strategies. The ideal candidate should possess proven expertise in B2B SaaS Product Marketing to effectively steer marketing initiatives and align them with business objectives and revenue targets. In this role, you will oversee the complete product journey, encompassing product management and customer success functions on a global scale. Your primary responsibility will be to craft and execute marketing strategies for the products, develop go-to-market plans, and ensure that the value propositions resonate with the target audiences, yielding measurable results. Candidates aspiring for this position must have a background of spearheading marketing endeavors for a B2B SaaS Start-up and a minimum of 5 years of experience in product marketing for a B2B SaaS Product, preferably with a focus on Global Markets, particularly the US Market. The role is office-based in Gurgaon. Key Responsibilities: - Develop and implement product marketing strategies to enhance adoption, engagement, and revenue growth. - Formulate competitive positioning strategies in the target markets. - Drive demand generation through data-driven acquisition and content marketing to bolster the sales pipeline. - Optimize digital channels and collaborate with Sales to enhance lead generation and achieve revenue targets. - Lead marketing strategy, oversee resources, and cultivate a high-performing team. - Monitor key metrics, refine strategies based on data insights, and develop impactful thought leadership content. - Manage agency partnerships and influencer relationships to boost ROI and fortify brand positioning. Requirements: - A minimum of 10 years of marketing experience, with at least 5 years dedicated to B2B SaaS product marketing. - Demonstrated success in launching products and scaling marketing efforts within high-growth SaaS start-ups. - Proficiency in creating product marketing assets from both a business and end-user perspective. - Strong analytical skills and expertise in data-driven decision-making. - Experience in guiding marketing strategy, conducting customer research, and competitive analysis. If you believe that this role aligns with your career goals and possess the necessary qualifications, we encourage you to submit your comprehensive CV along with a cover note that highlights your suitability for the position. Kindly ensure that you meet the essential criteria and present a compelling narrative showcasing your capabilities.,