Digital & Performance Marketing Manager

Job Summary

We are seeking a highly skilled and data-driven App Growth & Digital Marketing Manager to lead the SEO, ASO, and digital performance marketing efforts for the Dreamchild App. This role is responsible for increasing app visibility, installs, and engagement through strategic organic and paid marketing initiatives. The ideal candidate will have a strong background in SEO, ASO, campaign management, and analytics, with the ability to guide internal teams using actionable insights. You will collaborate across departments to drive user acquisition, retention, and brand growth in the parenting, Garbhsanskar, and wellness space.

App Growth & Digital Marketing Manager

Department: Marketing

Location: Surat

Employment Type: Full-Time

Experience Required: 3+ years in SEO, ASO, Digital Marketing Analysis, and Campaign Management

Educational Criteria: Bachelor's degree in Marketing, IT, Business, or related field

Industry Experience: EdTech, HealthTech, Parenting, Wellness, or App-based Startups

Key Responsibilities:

SEO Management

Plan & execute on-page & off-page SEO; keyword optimisation, and traffic analysis

ASO Strategy

Optimize app titles, descriptions, visuals; A/B test on Google Play & App Store

Paid Campaigns

Manage Meta (Facebook/Instagram), Google UAC, YouTube, and other paid ad platforms

Analytics & Reports

Track KPIs: installs, CTR, CPI, CAC, LTV, ROAS using tools like Firebase, GA, AppsFlyer.

Team Collaboration

Coordinate with content, graphics, and tech teams to align growth strategies

Strategy & Planning

Drive monthly growth plans, retention initiatives, and market targeting strategies

Job Type: Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off

Work Location: In person