Digital Mktg Advisory Senior Analyst

Job Description

Skill required: Marketing Operations - Account Management Designation: Digital Mktg Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 - 8 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Digital Solutions Specialist helps maintain & ensure optimum performance of the assigned digital products for the PU - including driving continuous improvement, data quality checks and access control. This role works in partnership with users in the PU, digital product managers, product owners, I&E to ensure that user stories from the PU are built into the backlog and deployed appropriately in market - in line with overall digital needs and agreed eco-system for the PU. As the business requirement and digital eco-system evolves, the Digital Product Specialist also helps identify the need for new products/migration to alternate solution/discontinuation of existing product in markets in the PU. This role is the product owner for digital application, customer offer tools, and system application platforms responsible for the stability, enhancements, and performance oRole requires Digital Marketing Ads & Promotion creation/designEducationUniversity degree OR equivalent desirableExperienceDigital system deployment experience Process simplification experience What are we looking for Skills & Competencies Skills: Understanding of Agile work practices, Analytics, Change implementation planning and management, Continuous ImprovementCompetenciesDigital Fluency - MasteryDelivers an effortless customer experience - MasteryAnalytical thinking - Skilful Roles and Responsibilities: Understand business requirements and role of digital portfolio in the sameAssure the systems operate well and user experience is satisfiedEnd to end product ownership of application input & output performance Accountable for the stability of Customer and O2C transactional effectiveness Accommodate expansion of application with new customers, customer offers, and promotionsMonitor and work with key stakeholders to drive usage of the digital product as intendedProvide data analytics and insights emerging from the application to drive decision making and interventionsWork with users to develop and maintain prioritised back-log of user stories for the assigned digital productsWork with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product featuresEnsure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resourcesConduct regular data quality to ensure accurate representation and decision makingUnderstand bp guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solutionMaintain compliance requirements like access control, PII and cyber-security checks Qualification Any Graduation