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Digital Mktg Advisory Associate

Digital Mktg Advisory Associate

Accenture

1 - 3 years

5 - 8 Lacs

navi mumbai

Posted:7 hours ago| Platform:

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Skills Required

trade marketing digital marketing data analysis administration media sales account management salesforce cloud marketing system administration trade operations b2b advanced excel leadership skills marketing cloud maintenance crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Account Management

Designation: Digital Mktg Advisory Associate

Qualifications:BBA/Any Graduation

Years of Experience:1 to 3 years

What would you do? This role is responsible to execution of trade planning activities with relevant trade platform, supporting for any required trade planning scenarios along with execution tracking against the set objectives. The Trade Planning & Operation Executive will support the Trade Manager in executing and maintaining trade system operations, ensuring accurate cycle planning uploads, system administration, and platform coordination. This role is critical in enabling smooth execution of trade campaigns and maintaining data integrity across trade platformsRole requires Digital Marketing Ads & Promotion creation/designImplement client account plans through relationship development and opportunity pursuits that builds deeper client relationships. Includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.

What are we looking for?

Social Media CRM

Salesforce Marketing Cloud

Marketing Operations

Microsoft Excel

Adaptable and flexible

Ability to perform under pressure

Problem-solving skills

Detail orientation

Ability to establish strong client relationshipExperience Required

Minimum 5 years of working experience in FMCG industry

Specific experience on Trade Marketing Operation and Planning process and trade system

Strong collaborator and cross functional working experience with strong inter-personal skills and drive for results.

Proactive in seeking new ways/improvements in planning process/system

Fluency in English language.Technical / Functional / Leadership Skills Required(Please put the most critical information and reflect it in the first 4 points)

Experience in Trade CRM & planning tool (Salesforce, Anaplan, etc). Anaplan certification is preferred.

Experience in handling Trade marketing data

Proficient in Excel and Power-point

Experience in data analysis, interpretation, and summary presentations.

Advanced Excel skills with the ability to interpret, enhance and optimise reporting conducted via multiple Excel spreadsheets.

Roles and Responsibilities:

Have good understanding of End Market business priorities, trade agenda and trade operating model for specific EM is assigned, while working from GBS Hub (Remote). Full understanding and alignment on each cycle plan objectives and activities.

Execute trade activities through aligned trade plan and B2B platform functionalities (like Anaplan as Trade Planning tool and Salesforce/ RCS8 etc Trade systems). Based on end market RTM model & platforms, need to manage:

Trade coverage planning

Cycle activity planning (Customer incentive, Field Force incentive, new brand launch activities, POSM planning, pricing changes etc)

Sales planning process at Customer level (if company own distribution model)

Ensure timely and accurate input of campaign activities aligned with trade objectives.

Create and manage trade activities within the system.

Maintain and update key data sets

Coordinate system maintenance and upgrades, including Change Requests (CR) and User Acceptance Testing (UAT).

Liaise with IDT and vendors to resolve system issues and ensure platform stability.

Provide system training and support to internal users to ensure effective platform usage.

Document and communicate system processes and updates.

Work closely with Trade, IDT, and external vendors to ensure seamless platform operations.

Support cross-functional teams with system-related queries and enhancements.
Qualification BBA,Any Graduation

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Digital Mktg Advisory Associate