Digital Media Associate SEM/PPC -Google Search & Discovery Ads

Job Title:

Digital Media Associate SEM/PPC (Google Search & Discovery Ads Specialist)

Job Location:

Gurugram/Noida

Job Type:

Full-Time, No. of Positions - 2

6.6 LPA to 8.40 LPA

Key Responsibilities:

Google Ads Campaign Management:

• Plan, create, execute, and optimize

  Google Search Ads, Display Ads, Discovery Ads, and YouTube campaigns

  .
• Conduct in-depth

  keyword research

  , audience targeting, and bidding strategy to maximize ROI.
• Write compelling

  ad copies

  and ensure high-quality score performance.

PPC Optimization & Analysis:

• Monitor daily performance metrics to understand effectiveness of campaigns.
• Perform

  A/B testing

  on ads, creatives, and landing pages to improve CTR and conversions.
• Optimize campaigns for

  CPC, CPA, CTR

  , and other KPIs.

Strategy & Planning:

• Develop and implement strategies for

  lead generation, traffic acquisition, and brand awareness

  .
• Research and analyze competitor activity and market trends.
• Suggest innovative targeting ideas using

  Custom Audiences, Similar Audiences, and Dynamic Ads

  .

Reporting:

• Generate and present

  weekly/monthly performance reports

  to stakeholders.
• Use

  Google Analytics, Data Studio, and other tools

  to track user journey and attribution.

Collaboration:

• Coordinate with

  creative teams

  for ad assets and landing page requirements.
• Work closely with SEO, social media, and content teams for cross-channel integration.

Required Skills & Qualifications:

Experience:

• 1-3 years of hands-on experience in managing

  Google Ads campaigns

  (Search, Display, Discovery & Video).
• Experience with

  Google Tag Manager, UTM tracking

  , and conversion setup.

Technical Knowledge:

• Strong understanding of

  PPC advertising, bidding strategies, and Google Ads policies

  .
• Proficiency in

  Google Ads Editor, Keyword Planner, and Audience Insights tools

  .

Soft Skills:

• Analytical mindset with strong problem-solving abilities.
• Good communication and reporting skills.
• Ability to work in a fast-paced, deadline-driven environment.

Preferred:

Google Ads & Analytics Certification