Digital Media Associate SEM/PPC -Google Search & Discovery Ads Investors Clinic

3.0 - 8.0 years

5 - 8 Lacs

Noida, Gurugram

Work from Office

Job Title: Digital Media Associate SEM/PPC (Google Search & Discovery Ads Specialist) Job Location: Gurugram/Noida Job Type: Full-Time, No. of Positions - 2 CTC- 6.6 LPA to 8.40 LPA (Negotiable) Key Responsibilities: Google Ads Campaign Management: Plan, create, execute, and optimize Google Search Ads, Display Ads, Discovery Ads, and YouTube campaigns . Conduct in-depth keyword research , audience targeting, and bidding strategy to maximize ROI. Write compelling ad copies and ensure high-quality score performance. PPC Optimization & Analysis: Monitor daily performance metrics to understand effectiveness of campaigns. Perform A/B testing on ads, creatives, and landing pages to improve CTR and conversions. Optimize campaigns for CPC, CPA, CTR , and other KPIs. Strategy & Planning: Develop and implement strategies for lead generation, traffic acquisition, and brand awareness . Research and analyze competitor activity and market trends. Suggest innovative targeting ideas using Custom Audiences, Similar Audiences, and Dynamic Ads . Reporting: Generate and present weekly/monthly performance reports to stakeholders. Use Google Analytics, Data Studio, and other tools to track user journey and attribution. Collaboration: Coordinate with creative teams for ad assets and landing page requirements. Work closely with SEO, social media, and content teams for cross-channel integration. Required Skills & Qualifications: Experience: 1-3 years of hands-on experience in managing Google Ads campaigns (Search, Display, Discovery & Video). Experience with Google Tag Manager, UTM tracking , and conversion setup. Technical Knowledge: Strong understanding of PPC advertising, bidding strategies, and Google Ads policies . Proficiency in Google Ads Editor, Keyword Planner, and Audience Insights tools . Soft Skills: Analytical mindset with strong problem-solving abilities. Good communication and reporting skills. Ability to work in a fast-paced, deadline-driven environment. Preferred: Google Ads & Analytics Certification Experience in managing high-budget campaigns (5L+/month). Prior experience with real estate, eCommerce, or lead generation-focused campaigns .

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