Digital Marketing

Position: Senior Executive – Digital Marketing & Media Design

Company Name: TEFUGEN Technologies Pvt. Ltd.

Work Location: Thuvakudy, Trichy

Qualification / Requirements:

Experience : 2+ years

Education : Bachelors or Masters Degree

Function Area : Content Creating / Designing / Digital Marketing / Customer Service / Supply Chain

Role Summary / Purpose:

• Write and edit highly professional unique content; pitching content ideas; researching content and interviewing sources to promote our products / services.
• To Manage and produce digital design work including website and product promotional based activities by creating images and videos with the help of designing tools.
• To work under the guidance of the team leader and complete the assigned tasks / responsibilities within the deadlines.

Content Creator Responsibilities:

• Write and optimize content for the website and social networking accounts such as Facebook, Twitter, etc.,
• Preparing relevant content for promotion of campaigns.
• Preparing well structured drafts using Content Management Systems.
• Coordinate with the social media team to provide tag-line, posts, content as required.
• Edit content to make it user-friendly and SEO friendly.
• Proofreading articles before publishing
• Monitor web traffic & metrics to identify the best practices using SEO guidelines.
• Review existing for further improvement and enhancement.
• Recommending innovative ideas or strategies to increase web traffic.

Managing the Sub Ordinates in:

• Collaborate with other departments to create innovative content ideas
• Preparing rough drafts of images based on an agreed brief.
• Conceptualizing visuals based on requirements.
• Developing concepts, graphics and layouts for product illustrations, company logos, and websites.
• Design product graphics, web logos, social media graphics and banners, static and rich banner ads, layouts, email campaigns, and email templates.
• Testing graphics across various media.
• Reviewing final layouts and suggesting improvements if required.
• Translate product positioning, existing research, and offline / online Marketing strategies into effective designs.
• Work with Business Development Team to translate and create marketing requirements into appropriate campaigns and designs.
• Assist with the development of other promotional activity to support sales and communication.
• Maintain all documentation / user manuals for future usage with version concept to track history of each and every updates.
• Maintain confidentiality about all works.

Additional Responsibilities:

• Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• To grasp current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Design, build and maintain our social media presence.
• Promote company’s product and services in the digital space.
• Creating and executing SMS, and email-based marketing campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Skills Required:

• Knowledge of Digital Marketing tactics, E-mail Marketing and Web analysis.
• Solid Understanding of SEO.
• Strong Research Skills
• Excellent written and oral communication skills, as well as the ability to communicate and collaborate effectively.
• Fluency in English, Tamil & additional languages are added as an advantage.
• Exceptional creativity and innovation.
• Excellent time management and organisational skills.
• Ability to consistently meet tight deadlines.
• Attitude to learn & strong entrepreneurial spirit.
• Highly organized and capable of multi-tasking.
• Ability to store and record information accurately.
• Good social and interpersonal skills.

Job Type: Full-time

Pay: ₹13,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Work Location: In person