Digital Marketing Strategist

Role Overview

Digital Marketing Head

Key Responsibilities:

• Strategic Marketing Leadership

  Formulate and execute the companys digital marketing strategy, architect agile tools and processes, design scalable solutions, and demonstrate thought leadership with strong execution capability.

• Business Growth, Customer Acquisition & ROI Ownership

  Take full ownership of generating

  quality business leads

  and converting them into customers. Drive measurable business outcomes by ensuring maximum ROI, optimized CAC (Customer Acquisition Cost), and improved ROAS (Return on Ad Spend).

• Performance Marketing

  – Plan, implement, and optimize SEM/PPC campaigns across Google Ads, Facebook, LinkedIn, and other relevant platforms to drive

  lead generation and customer acquisition

  .

• Email & Social Media Marketing

  – Manage email marketing campaigns and social media channels to strengthen engagement, drive traffic, and convert audiences into paying customers.

• Digital Trend Adoption

  – Stay ahead of evolving platforms, algorithm updates, and emerging digital tools. Integrate innovative technologies into campaigns to gain competitive advantage.

• Analytics & Reporting

  – Utilize SEM tools, keyword planners, and web analytics to measure performance. Leverage Google Analytics/GA4 to provide detailed MIS and insights on lead quality, conversion, acquisition, and ROI.

• Content & Brand Strategy

  – Develop and maintain a strong digital brand identity. Ensure the brand remains relevant and engaging through effective content, storytelling, and visual design strategies.

• Team Leadership & Execution

  – Lead, mentor, and inspire the digital marketing team to scale customer acquisition efforts, ensure accountability, and deliver measurable business results.

• Innovation & Market Trends -

  Stay ahead of digital marketing trends, AI-driven tools, and new media formats.
• Test, adopt, and implement emerging channels and technologies for better reach and conversions.
  

Skills & Competencies:

• Broad Marketing experience:

  deep knowledge and distinct track record of different aspects of traditional and digital marketing e.g. strategy and concept design, branding, promotion/ perception management, communication and analytics

• Digital savviness:

  you have deep knowledge and active skills in the digital space

• Design thinking:

  you must the ability to think out of the box, to engage in deep listening and deep analytics and proven expertise to come up with extraordinary solutions.

• Program management:

  you have proven expertise in handling complex end2end projects and should have the ability to follow-through the program lifecycle: strategy, planning, kick-off, implementation, progress and post mortem. You have attention for detail as well as the big picture.

• Communication:

  You must be able to get consensus and collaboration across multiple parts of this organization, able to explain complex concepts in layman's language, able to generate enthusiasm, able to communicate with all levels of management and staff. You can establish straightforward, productive relationships; you treat all individuals with fairness and respect, you demonstrate sensitivity for cultural and gender differences, you show great drive and commitment to the organization s mission and inspire others.

• Teamwork:

  Learning and knowledge sharing: you are constantly looking to improve yourself and are open to new ideas, share your knowledge, apply knowledge in your daily work and build partnerships
• Strategic approach, Analytical Thinking and Decisive Judgment: you analyze issues and problems systematically, gather broad and balanced input, draw sound conclusions, design strategic direction and translate conclusions into timely decisions and actions.

Key Competencies

• Strategic thinker with a strong execution mindset.
  
• Proven expertise in

  lead generation and ROI ownership

  .
• Strong analytical, numerical, and data interpretation skills.
  
• Creative and innovative approach to brand building and digital campaigns.
  
• Excellent leadership, stakeholder management, and communication abilities.
  
• Ability to handle multiple projects in a fast-paced, dynamic environment.

Preferred Qualification

• MBA/PGDM in Marketing / Digital Marketing / Business Strategy

  (most companies prefer this at Head level)

• Postgraduate Diploma in Digital Marketing

  (if not MBA, then a recognized certification is valued)