Digital Marketing Strategist

Role Overview: As a Digital Marketing Strategist based in our Gurugram office, you will be tasked with developing and implementing data-driven marketing strategies to elevate our brand presence, boost customer engagement, and meet our business growth targets. Your daily responsibilities will revolve around overseeing digital marketing campaigns, refining SEO/SEM tactics, creating engaging content, analyzing performance metrics, and identifying growth opportunities. Collaboration with various teams will be essential to ensure that our digital marketing efforts are aligned with the organization's overarching goals and initiatives. Key Responsibilities: - Manage digital marketing campaigns effectively - Develop and optimize SEO/SEM strategies - Create compelling and relevant content - Analyze performance metrics to enhance marketing strategies - Identify and capitalize on growth opportunities - Collaborate with cross-functional teams to align marketing efforts with organizational objectives Qualifications Required: - Proficiency in Digital Marketing and SEO/SEM, including PPC campaigns and social media management - Skills in Content Strategy, Content Creation, and Data-Driven Campaign Planning - Familiarity with Web Analytics tools like Google Analytics and reporting tools for tracking campaign performance - Knowledge of Email Marketing, Marketing Automation, and CRM platforms - Strong analytical and problem-solving abilities with a results-driven mindset - Proven track record in strategizing, executing, and optimizing integrated marketing campaigns - Bachelor's degree in Marketing, Business, or a related field - Experience or understanding of AI, Machine Learning, or technology-driven industries is a bonus - Excellent communication, research, and project management skills,