Digital Marketing

Job Title: Digital Marketing

Overview of the Role:

We are seeking a savvy Digital Marketing Associate with practical expertise in Google Ads and Meta, preferably in a direct-to-consumer (DTC) company catering to women. Scaling our sponsored performance initiatives to increase revenue, brand impact, and client acquisition will be a major responsibility of yours.

Principal Duties:

• Individually and in collaboration with agency partners, start, oversee, and improve performance marketing programs on Meta (Facebook/Instagram) and Google (Search, Display, YouTube).
• Boost performance on important KPIs such as CAC, ROAS, CTR, and CVR.
• Work together with the creative team to develop, test, and refine ad creatives that appeal to female consumers.
• Develop and oversee comprehensive audience tactics, such as retargeting funnels, interest groups, and lookalikes.
• Regularly evaluate the effectiveness of your campaigns and provide concise observations along with future moves.
• Keep up on DTC industry competitive benchmarks, innovative developments, and platform algorithm changes.

What We Are Seeking:

• 4 years of paid media experience, with a solid background in Google Ads and Meta management.
• familiarity with direct-to-consumer (DTC) brands that cater to women in the wellness, skincare, beauty, fashion, or health sectors.
• strong knowledge of conversion funnels and performance analytics.
• competent with performance dashboards, GA4, Meta/Google ad systems, and UTM monitoring.
• Strong communication abilities both in writing and speaking; you should be able to eloquently and clearly explain why a targeting or creative choice worked or didn't, as well as draw in-depth conclusions about the client.
• At ease in a fast-paced, startup setting with lofty expansion objectives

Job Types: Full-time, Walk-In

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Internet reimbursement

Experience:

• Social media management: 4 years (Preferred)
• Email marketing: 2 years (Preferred)
• SEO: 4 years (Preferred)
• PPC: 3 years (Preferred)

Work Location: In person