Digital Marketing Specialist

Company Description

Whitehats, a proud member of the Pharaon Group of Companies, is a Dubai-based IT network and infrastructure support organization. Established in 2007, the company specializes in IT/Network Solutions, Support Solutions, and Security Solutions with a dedicated team of highly experienced professionals. Whitehats is recognized for its SLA-based IT support services provided to enterprises, SMEs, and home offices, ensuring compliance with security and network protocols. Additionally, Whitehats collaborates with international IT service providers, delivering local support in the region. As a trusted partner, Whitehats offers peace of mind through services such as remote support, network security, and unified communication solutions.

Digital Marketing Expert

full-time remote position

Key Responsibilities

• Develop and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Manage social media platforms, content calendars, and paid promotions to support brand visibility and audience engagement.
• Create high-quality digital content, including blogs, landing pages, newsletters, case studies, and website copy.
• Perform on-page and off-page SEO to improve ranking, organic traffic, and website structure.
• Conduct regular technical SEO checks to ensure site performance, speed, and user experience.
• Plan and manage email marketing campaigns, automation workflows, and digital nurturing funnels.
• Monitor campaign KPIs such as traffic, CTR, engagement, inquiries, and conversions, and prepare detailed performance reports.
• Manage and maintain online chat channels and also all inbound leads reports.
• Research competitors, industry trends, and emerging digital tools to refine strategies.
• Collaborate with internal teams to align marketing activities with overall IT service goals.

Required Qualifications

• Bachelor’s degree in Marketing, Business, IT, Computer Science, or a related field.

• 3–4 years of hands-on experience

   in digital marketing, SEO/SEM, or performance marketing.
• Strong working knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and SEO tools.
• Experience with email automation platforms such as Mailchimp, HubSpot, or similar tools also CRM.
• Excellent written and spoken English communication skills.
• Creative mindset with strong analytical thinking and the ability to work independently.
• Experience in 

  IT services, MSP marketing, SaaS, or cybersecurity marketing

   will be an advantage.