Digital Marketing Specialist – US Market

Digital Marketing Specialist

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns that fit the client's needs
• Provide analytical reporting of campaigns to stakeholders
• Plan, execute, and optimize campaigns across

  video, audio, and display channels

• Manage

  programmatic advertising

  on multiple ad exchanges (e.g., The Trade Desk, DV360, Xandr, etc.)
• Develop full-funnel media strategies tailored to US consumer behavior
• Monitor performance metrics, A/B tests, and deliver actionable insights
• Collaborate with creative, data, and strategy teams to ensure unified messaging and targeting
• Stay updated with the latest trends and innovations in the US digital ad landscape

Qualifications

• Minimum 3 years of

  hands-on campaign management

  for US-based audiences
• Experience across

  multiple ad exchanges and DSPs

• Strong knowledge of

  video, audio (e.g., Spotify, Pandora), and display advertising

• Expertise in

  targeting, segmentation, and attribution modeling

• An analytical mindset with proficiency in tools like Google Analytics, Excel, and Looker Studio
• Excellent communication and reporting skills

Nice To Have

• Experience with CTV/OTT or DOOH campaigns
• Google Ads or Meta Ads certifications
• Familiarity with brand safety and viewability tools (IAS, MOAT, DoubleVerify)

To Apply

Send your resume, a short note on your US campaign experience, and case studies (if any) to [hello at akropin dot com].

Subject: Digital Marketing Specialist – US Market