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Digital Marketing Specialist

Digital Marketing Specialist

Untold Concepts

1 - 4 years

1 - 2 Lacs

Chennai

Posted:1 month ago| Platform: GlassDoor logo

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Skills Required

marketing ads report content design research analytics automation mailchimp drive collaboration reports seo video editing communication management

Work Mode

On-site

Job Type

Part Time

Job Description

Job description:

1. Lead Generation & Campaign Management

Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn.
Optimize lead generation funnel and improve cost per lead (CPL).
Monitor and report campaign performance regularly.

2. Content & Social Media Marketing

Develop engaging content ideas for Instagram, Facebook, Pinterest, and YouTube.
Manage social media calendars and ensure consistent brand tone.
Collaborate with design team for reels, walkthroughs, before-after posts, etc.

3. Website & SEO

Work with web developers/designers to update content and landing pages.
Conduct keyword research and optimize website/blog for SEO.
Monitor Google Analytics and Search Console for performance insights.

4. Email & WhatsApp Marketing

Create targeted email/WhatsApp campaigns for inquiries, follow-ups, and nurturing.
Use automation tools (Mailchimp, Zoho, or others) to drive engagement.

5. Collaboration & Reporting

Coordinate with the design and sales team to align marketing strategies.
Prepare weekly/monthly reports on marketing KPIs, ROI, and lead quality.

Qualifications & Skills:

Bachelor’s degree in Marketing, Communications, or related field
1–4 years of digital marketing experience (interior/home decor preferred)
Strong hands-on experience with Google Ads, Meta Ads, SEO, and Analytics
Knowledge of Canva, Photoshop, or video editing tools is a plus
Creative mindset with good aesthetic sense
Strong communication and project management skills

Job Type: Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Health insurance
Provident Fund

Schedule:

Day shift

Supplemental Pay:

Performance bonus

Work Location: In person

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