Digital Marketing Specialist

Responsibilities:

• Develop comprehensive digital marketing strategies aligned with business goals.
• Oversee the execution of digital marketing campaigns across various channels.
• Analyze data and metrics to track campaign performance and make data-driven decisions.
• Stay updated on digital marketing trends and technologies.

PPC (Pay-Per-Click):

• Create and manage PPC campaigns on platforms like Google Ads, Meta Ads, etc.
• Conduct keyword research and ad targeting.
• Monitor campaign performance and adjust bids and budgets as needed.
• Analyze and report on campaign metrics, such as click-through rate (CTR) and conversion rate. Content Marketing:
• Create and manage content calendars for various digital channels.
• Analyze content performance and adjust strategies accordingly.

Social Media Marketing:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage social media accounts and communities.
• Create and curate content for social media platforms.
• Monitor social media conversations and respond to inquiries or comments.
• Analyze social media metrics and insights to optimize performance.

Email Marketing:

• Develop and execute email marketing campaigns.
• Create email templates and content.
• Segment email lists and personalizes campaigns.
• Monitor email deliverability and performance metrics.
• A/B test email campaigns to optimize results. Analytics:
• Set up and maintain digital analytics tools, such as Google Analytics.
• Create custom reports and dashboards to track key performance indicators (KPIs).
• Analyze website and campaign data to identify trends and insights.
• Provide recommendations for improving digital marketing performance based on data analysis.

Conversion Rate Optimization (CRO):

• Identify opportunities to improve website conversion rates.
• Conduct A/B tests and multivariate tests to optimize website elements (e.g., landing pages, CTAs).
• Analyze user behaviour and website usability to identify barriers to conversion. • Implement changes based on test results to improve conversion rates.

Qualifications:

• Bachelors degree in Marketing, Communications, or related field.
• Proven experience in digital marketing
• Certification in Digital Marketing
• Excellent written and verbal communication skills.

Interested candidates meeting the above criteria are encouraged to submit their applications along with a detailed resume. Only shortlisted candidates will be contacted.