Digital Marketing Specialist

Job Description

We are, a premier fashion brand based in Green Avenue, Vasant Kunj. Our focus is on delivering trend-setting designs and creating a unique identity in the fashion industry. We are seeking an experienced Digital Marketing Specialist with a strong background in the fashion industry to join our dynamic team. Key Responsibilities Campaign Management: Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads tailored for the fashion industry. Creative Collaboration: Work closely with designers and photographers to create visually appealing ad creatives and engaging ad copy. Audience Targeting: Develop and refine audience targeting strategies to reach fashion-forward consumers and drive engagement. Analytics and Reporting: Monitor campaign performance, analyze data, and prepare detailed performance reports with actionable insights. Trend Analysis: Stay updated with the latest digital marketing trends and fashion industry developments to ensure campaigns remain relevant and effective. Budget Management: Allocate and track campaign budgets to ensure maximum ROI. Brand Development: Collaborate with the team to enhance the brand’s online presence and build a strong connection with the target audience. Content Strategy: Oversee the content calendar for social media and digital ads, ensuring consistency with brand voice and values. Qualifications Experience: Minimum 3 years of hands-on experience in digital marketing with a focus on Facebook, Instagram, and Google Ads. Prior experience in the fashion industry is highly preferred. Education: Bachelor’s degree in Marketing, Fashion Management, or a related field (preferred). Skills: Strong knowledge of fashion consumer behavior and trends. Expertise in creating visually compelling campaigns for a style-conscious audience. Proficiency in analytics tools like Google Analytics and Facebook Ads Manager. Exceptional creativity and attention to detail. Excellent communication and teamwork skills. Preferred Skills Certification in Google Ads or Facebook Blueprint (preferred). Experience in influencer marketing and collaborations within the fashion space. Knowledge of Pinterest or TikTok Ads is a plus. What We Offer Competitive salary and fashion industry-specific perks. Opportunities to work with leading designers and stylists. A creative and inspiring work environment in the heart of the fashion industry. Professional growth opportunities in a fast-paced, trend-driven market. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Education: Bachelor's (Preferred) Experience: Digital marketing: 3 years (Required) total work: 3 years (Required) Work Location: In person