Digital Marketing Specialist

0 years

0 Lacs

Posted:6 months ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Own end-to-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives. Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices. Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement. Collaborate closely with cross-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives. Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders. Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively. Show more Show less

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