Digital Marketing Specialist

Job Overview

PSK Infracontract is looking for a Digital Marketing Specialist who can manage and grow all our digital assets, including social media, website, SEO, online ads, and lead-generation campaigns.
If you are creative, data-driven, and passionate about digital marketing in the renewable energy / solar industry, this role is ideal for you.

Key Responsibilities1. Social Media Management

• Handle company accounts on Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.
• Create engaging posts, reels, stories, ad creatives & video content.
• Plan monthly content calendars and execute branding activities.

2. Paid Ads & Lead Generation

• Manage Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads.
• Run targeted campaigns for solar rooftop, EPC, industrial solar, and O&M services.
• Optimize ad conversions and reduce cost per lead.

3. Website & SEO Management

• Update and manage the company website regularly.
• Work on on-page SEO, off-page SEO, technical SEO & keyword ranking.
• Improve website performance, speed, and conversions.

4. Analytics & Reporting

• Track performance using Google Analytics, Search Console, Meta Insights, CRM tools, etc.
• Prepare weekly and monthly performance reports.
• Suggest data-backed improvements for better ROI.

5. Content & Branding

• Write blogs, case studies, project updates, captions, and ad copies.
• Ensure brand consistency across all digital platforms.
• Coordinate with designers, video editors, and marketing executives.

Required Skills & Qualifications

• Any degree; certification in digital marketing is an advantage.
• 2–5 years experience in digital marketing (solar or energy sector preferred).
• Strong knowledge in:
• Meta Ads Manager
• Google Ads
• SEO & Content Strategy
• Canva / Photoshop / Creative tools
• Social media growth strategies
• Ability to manage end-to-end digital marketing without supervision.
• Good communication and analytical skills.

Job Type: Full-time

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person