Digital Marketing Specialist

Description

The Digital Marketing Specialist will play a crucial role in enhancing our online presence, driving traffic to our website, and increasing brand awareness. The chosen candidate will be involved in various projects such as social media marketing, content creation, email campaigns, SEO optimization, and digital advertising. This role is essential for implementing digital strategies, analyzing campaign performance, and supporting the overall marketing objectives of the company.

Requirements:

• Bachelor’s degree in marketing or related fields.
• 3-5 years of experience working in full-cycle Digital Marketing role including conceptualization of digital marketing concepts, implementation and reporting of paid media campaigns, optimizing corporate website, analyzing web traffic, social media platform analysis, etc.
• Technical background preferred: Microsoft Office, Google/Adobe analytics, Google ads, Facebook Ads Manager, and Commerce Manager.
• Understands various aspects of Digital Marketing such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), SERPs (Seach Engine Result Pages), etc.
• Proficiency in written & verbal English communication as this position requires collaboration with English speaking team members globally.
• With keen attention to details and can work on multiple projects at once and adhere to deadlines.
• Willing to work remotely and can supervise staff online.

Availability:

• We're looking for Remote/Home Office candidates.
• Willing to work on SGT time zone.

Responsibilities:

• Manage, update and monitor our corporate websites.
• Monitor website traffic and user engagement using analytics tools.
• Develop and implement SEO strategies.
• Perform market analysis and research on the latest trends. Monitor all social media platforms for trending news, ideas, and feedback.
• Research and evaluate competitor marketing and digital content.
• Design and implement new social media campaign ideas. Contribute to the creation of mock-ups, email campaigns, and engaging social media content and analyze results.
• Collaborate with the team to brainstorm new ideas and campaigns.

Job Type: Full-time

Pay: ₹46,000.00 - ₹60,000.00 per month

Benefits:

• Work from home