Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services online. Their main goal is to increase brand awareness, drive traffic, generate leads, and improve conversions through digital channels.

Key Responsibilities:

• Digital Campaign Management:
• Plan, execute, and optimize online marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn, and other social media platforms.
• Monitor and analyze campaign performance to improve ROI.
• SEO & SEM:
• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage pay-per-click (PPC) campaigns, keyword research, and bid optimization.
• Content Marketing:
• Create, edit, and publish content for websites, blogs, social media, and email campaigns.
• Collaborate with design teams to produce visual content.
• Social Media Management:
• Manage social media accounts, schedule posts, and engage with the audience.
• Develop social media strategies to grow followers and engagement.
• Email Marketing & Automation:
• Design email marketing campaigns, segment lists, and analyze performance metrics.
• Set up automation workflows to nurture leads and retain customers.
• Analytics & Reporting:
• Track, measure, and report on digital marketing performance using tools like Google Analytics, SEMrush, or HubSpot.
• Provide actionable insights to improve campaigns.
• Collaboration & Strategy:
• Work with sales, design, and content teams to align marketing strategies with business goals.
• Stay updated on latest trends, tools, and best practices in digital marketing.

Required Skills:

• Proficiency in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Knowledge of analytics tools (Google Analytics, Google Tag Manager, etc.).
• Strong written and verbal communication skills.
• Creative thinking and ability to generate engaging content.
• Basic knowledge of graphic design or video editing tools is a plus.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing (entry-level or higher depending on company).
• Certifications in Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are advantageous.

Job Type: Full-time

Pay: ₹18,000.00 - ₹22,000.00 per month

Work Location: In person