Digital Marketing Specialist

Job Summary:

We are seeking a highly creative and results-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing efforts across all digital channels. You will play a key role in enhancing brand awareness, driving traffic to our website, and generating quality leads.

Key Responsibilities:

• Develop and manage digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.)
• Manage and maintain the company’s website (SEO & content updates)
• Optimize content for the website and social media platforms
• Track and analyze website traffic flow and provide regular internal reports
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Monitor ROI and KPIs for digital campaigns
• Identify new trends and insights, and optimize spend and performance based on the insights
• Collaborate with designers, content writers, and other team members to launch campaigns
• Manage email marketing, newsletters, and customer engagement campaigns

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• Proven experience in digital marketing (1-3 years preferred)
• Strong understanding of current online marketing concepts, strategy, and best practices
• Experience in SEO, PPC, Google Ads, email marketing, and social media marketing
• Familiarity with marketing tools such as Google Analytics, Search Console, Meta Business Suite, etc.
• Excellent verbal and written communication skills
• Creative thinking and problem-solving skills
• Ability to work independently and as part of a team

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹12,000.00 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Overtime pay

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person

Expected Start Date: 15/07/2025