Digital Marketing Specialist (Malayalam Speaking)

About the Role

We are looking for a results-driven Digital Marketing Specialist with 1–2 years of hands-on experience in executing and optimizing digital campaigns. The ideal candidate has a strong understanding of digital channels, creative content execution, and performance marketing. Experience in the EdTech industry will be considered a big plus.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels (Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, etc.).
• Manage and grow SEO/SEM performance to increase organic reach and conversions.
• Coordinate with content, design, and product teams to create engaging campaign assets (blogs, landing pages, creatives, videos).
• Execute email and WhatsApp marketing campaigns to drive engagement and retention.
• Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM dashboards.
• Support social media strategies to build brand awareness and community engagement.
• Conduct competitor and market research to identify new opportunities.
• Assist in lead generation campaigns and nurture funnel optimization.
• Knowledge about advanced technologies and aware about current trends and updates in market.

Required Skills & Qualifications:

• Run and optimize campaigns across Google Ads, Meta (FB/Instagram), LinkedIn, and YouTube
• Improve SEO/SEM performance and organic reach
• Support email & WhatsApp marketing campaigns for engagement and retention
• Track & analyze campaign performance using Google Analytics, Ads Manager, and CRM tools

Need to have knowledge in current market trends and AI based updates.

• Collaborate with content & design teams for creatives, blogs, and landing pages
• Assist in lead generation campaigns and funnel optimization

What We’re Looking For:

• 1–2 years of hands-on digital marketing experience (SEO, SEM, SMM, paid campaigns)
• Proficiency in Google Ads, Meta Business Manager, Google Analytics, and email marketing tools
• Strong communication and analytical skills
• Ability to manage multiple campaigns and deadlines
• Bonus: Prior EdTech industry experience, CRM/automation knowledge, or creative design skills (Canva, Photoshop)

Why Join Us?

• Be part of a fast-growing EdTech environment
• Competitive salary and performance-based incentives.
• Collaborative team and career development opportunities

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Ability to commute/relocate:

• Bengaluru Urban, Karnataka: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• How many years of experience do you have in generating meta ads?

Experience:

• Digital marketing : 2 years (Required)

Language:

• Malayalam (Required)

Location:

• Bengaluru Urban, Karnataka (Required)