Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketing Executive with 3-4 years of

proven experience to join our marketing team. The ideal candidate should have a solid grasp of

current marketing tools and strategies and be able to lead integrated digital marketing

campaigns from concept to execution.

Industry: Government Relations Services

Location: Delhi (Work from Office Only) 5 days working

Type: Full-Time (In-House Only)

Joiner: Immediate Only

Salary: Based on experience and skills

Key Responsibilities:

● Plan, execute, and manage digital marketing campaigns across various platforms (Google

Ads, Facebook Ads, Instagram, LinkedIn, etc.)

● Optimize website content, landing pages, and paid search copy for SEO and user

engagement

● Monitor and analyze campaign performance using tools like Google Analytics, Google Search

Console, and other tracking software

● Manage and grow social media accounts, ensuring brand consistency and audience

engagement

● Collaborate with internal teams (design, content, sales) to create effective digital strategies

● Perform A/B testing and conversion rate optimization (CRO) on ad creatives, landing pages,

and email campaigns

● Implement email marketing strategies, including list segmentation and automation

● Conduct keyword research and implement on-page and off-page SEO best practices

● Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and

performance marketing

Digital Marketing Requirements:

● Bachelor’s degree in Marketing, Communications, or a related field

● 3-4 years of hands-on experience in digital marketing

● Strong knowledge of SEO/SEM, Google Ads, Meta Business Suite, and email marketing tools

● Proficiency in Google Analytics, Google Tag Manager, and other performance tools

● Basic understanding of HTML, CSS, or WordPress is a plus

● Excellent written and verbal communication skills

● Ability to work independently and as part of a team in a fast-paced environment

Preferred Skills:

● Certification in Google Ads, Meta Ads, or HubSpot Inbound Marketing

● Knowledge of graphic design tools (Canva, Photoshop) is a plus

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Have you good experience in Digital Marketing with good English comm skill

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Language:

• English (Required)

Work Location: In person