Digital Marketing Specialist

Digital Marketing Specialist – Job Description Key Responsibilities1. Paid Ads Management (Real Estate)Run and optimize Meta (Facebook/Instagram) and Google Ads campaigns for property projects. Generate high-quality real estate leads with targeted audiences and keywords. Create and test ad creatives, landing pages, and lead forms. Monitor CPL, CTR, conversions, and overall ROI. Share weekly and monthly performance reports. 2. SEOImprove website rankings through on-page and off-page SEO. Optimize pages for real estate keywords and local searches. Perform technical SEO checks to improve speed and visibility. Build backlinks through listing sites and directories. Track ranking performance using SEO tools. 3. Google My Business (GMB)Create and optimize GMB listings for projects and office locations. Post regular updates and manage customer reviews. Boost map visibility with local SEO strategies. 4. Analytics & ReportingTrack key metrics across ads and website performance. Use GA, Tag Manager, and Data Studio for insights. Share recommendations to improve lead quality and conversions. Coordinate with the sales team for lead follow-up and quality checks. Required SkillsMeta Ads Manager, Google Ads SEO Tools (Ahrefs, SEMrush, Moz, GSC) Google Analytics, Tag Manager, Data Studio GMB Optimization Strong understanding of real estate lead generation and funnels Good communication and analytical skills QualificationBachelor’s degree in Marketing/Business/Communications Google Ads / Meta certifications preferred PerksPerformance-based increments & bonuses Work with premium real estate projects Friendly, growth-focused work environment Exposure to marketing automation tools Ideal Candidate3–4 years’ experience in real estate digital marketing Proven ability to generate quality leads Updated with latest trends in ads, SEO, and GMB Good coordination with sales, design, and management teams How to ApplySend your resume to hr@jentora.in Subject: Digital Marketing Specialist