Digital Marketing Specialist

Job Summary:

The Digital Marketing Executive is responsible for planning, developing, implementing, and managing the company’s digital marketing strategies to enhance brand awareness, drive online traffic, and generate leads or sales. The role involves managing all digital channels to ensure consistent brand messaging and effective marketing performance.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.)
• Manage and optimize website content, SEO/SEM, and social media presence
• Create engaging digital content including graphics, videos, and posts
• Analyze digital campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.)
• Manage email marketing campaigns and database growth
• Coordinate with the design and content team to ensure marketing materials align with brand guidelines
• Research and implement the latest trends in digital marketing to improve reach and engagement
• Monitor and report on campaign performance with insights and recommendations
• Manage online reputation and respond to customer inquiries on digital platforms
• Plan and execute paid advertising campaigns (PPC, display ads, social media ads)

Qualifications and Skills:

• Bachelor’s degree in Marketing, Digital Media, or related field
• Minimum 1–3 years of experience in digital marketing or similar role
• Strong knowledge of SEO, SEM, Google Ads, and social media marketing
• Proficiency with marketing tools like Google Analytics, Meta Business Suite, Canva, and Mailchimp
• Excellent written and verbal communication skills
• Creative mindset with attention to detail
• Ability to work independently and as part of a team

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

Work Location: In person