Digital Marketing Specialist

Job Description

We’re looking for a results-driven Digital Marketing Specialist to join our growing team. You’ll be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. The ideal candidate is creative, analytical, and thrives in a fast-paced environment. Key Responsibilities Develop and execute digital marketing campaigns (SEO, SEM, PPC, email, social media, content marketing). Manage and grow the company’s and clients’ digital presence across platforms (Google, Meta, LinkedIn, Instagram, YouTube, etc.). Plan, create, and post high-performing content in collaboration with the design and content teams. Monitor, analyze, and report performance using Google Analytics, Meta Ads Manager, and other tools. Conduct keyword research, A/B testing, and market analysis to optimize performance. Manage email marketing campaigns using tools like Mailchimp or Brevo. Stay updated with industry trends and new digital marketing tools or platforms. Required Skills & Qualifications Passion for marketing, branding, and digital content. Basic understanding of digital marketing concepts (SEO, SEM, social media, etc.). Strong written and verbal communication skills. Familiarity with tools like Canva, Google Analytics, or Meta Business Suite is a plus. Ability to work independently and in a team. What You’ll Gain Practical experience with digital campaigns and marketing tools. Exposure to live client projects and digital strategies. Mentorship from experienced marketing professionals. A certificate of internship and letter of recommendation. Possibility of a full-time role based on performance. How to Apply Send your portfolio and resume to jobs@ilum.xyz with the subject line: “Application – Digital Marketing Specialist.” Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Monday to Friday Weekend availability Ability to commute/relocate: Trivandrum, Kerala: Reliably commute or planning to relocate before starting work (Required) Location: Trivandrum, Kerala (Required) Work Location: In person