Digital Marketing Specialist

Job Description

Job Overview : We are seeking a highly skilled Digital Marketing Specialist to spearhead our digital marketing initiatives worldwide. This role involves managing and optimizing our digital marketing activities, focusing on promoting our proprietary software products. The ideal candidate will possess a deep understanding of current digital marketing trends and have a proven track record in handling various digital advertising platforms like Meta, LinkedIn etc. Key Responsibilities : Digital Marketing Management : Oversee and execute digital marketing strategies across global markets, ensuring alignment with company goals and brand identity. Campaign Optimization : Regularly optimize paid advertising campaigns on platforms like Google AdWords, Facebook, and Instagram. Focus on retargeting, cost optimization, and achieving high conversion rates. Analyze ROI by country and region to make data-driven adjustments. Content Development : Create compelling and SEO-friendly content, including blogs, posters, and articles, using advanced tools like ChatGPT. Ensure content is engaging and relevant to our target audience. SEO Strategies : Implement and refine White Hat SEO techniques to maximize online visibility and website traffic. Stay updated with the latest SEO trends and algorithm changes. Social Media Collaboration : Form strategic alliances with social media influencers to promote and highlight our products, enhancing brand awareness and reach. Sales Collaboration : Work closely with the Sales Team to evaluate the effectiveness of various digital marketing campaigns, focusing on conversion rates and customer engagement. Content Management Systems : Utilize different content management systems, like WordPress, to ensure seamless content publication and management. Skills and Qualifications : Female candidates are preferred. Excellent communication skills in English, both written and verbal. Strong understanding of the latest trends in the digital marketing industry. Experience in managing Google AdWords, Meta and SEO with a focus on retargeting, cost optimization, and high conversion rates. Proficiency in White Hat SEO practices and techniques for maximum online visibility. Familiarity with various content management systems, particularly WordPress. Educational Qualifications : Bachelor's degree in Marketing, Communications, or Diploma in a related field. Relevant experience may be considered in lieu of formal education. Experience : Minimum 2 years of experience in digital marketing required. We offer a dynamic work environment, competitive salary, and the opportunity to be a part of a forward-thinking team. If you are passionate about digital marketing and excited about driving growth for innovative software products, we would love to hear from you. Job Type: Full-time Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person