Digital Marketing Specialist

2 years

1 - 3 Lacs

Posted:3 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a creative and results-driven Social Media Marketer to join our team. The ideal candidate should have at least 2 years of hands-on experience in managing social media platforms, running paid ad campaigns, and driving brand engagement.

Responsibilities:

  • Develop and execute social media strategies for Facebook, Instagram, LinkedIn, etc.
  • Plan, create, and post engaging content (images, reels, videos, stories).
  • Manage and optimize paid campaigns on Meta Ads Manager (Facebook & Instagram).
  • Analyze insights and performance metrics to improve campaign results.
  • Monitor trends and competitor activity to stay ahead.
  • Respond to messages, comments, and engage with followers.
  • Coordinate with designers and content writers as needed.

Requirements:

  • Minimum 2 years of experience in social media marketing (agency or brand side).
  • Proficiency in Content, SEO, Analytics, Meta Ads Manager, Facebook Business Suite, Photoshop, Video editing, and scheduling tools.
  • Strong understanding of content strategy, target audience, and platform algorithms.
  • Excellent written and visual communication skills.
  • Ability to work independently and meet deadlines.
  • Portfolio or examples of previous work (preferred).

Nice to Have:

  • Experience in e-commerce industries.
  • Basic design or video editing skills.
  • Familiarity with performance marketing funnels and lead generation.

Job Type: Full-time

Pay: ₹150,000.00 - ₹350,000.00 per year

Education:

  • Bachelor's (Required)

Experience:

  • total work: 3 years (Preferred)
  • SMM: 2 years (Preferred)

Language:

  • English (Required)

Work Location: In person

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