Digital Marketing Specialist

Position: Digital Marketing Executive
Department: Marketing
Location: Varanasi
Job Type: Full-Time

About the Role

We are looking for a passionate and motivated Digital Marketing Specialist to join our growing team. The candidate will assist in planning, implementing, and monitoring our digital marketing campaigns across various channels including SEO, SMO, PPC, and Google Ads.

This is an excellent opportunity for fresh graduates who want to build a strong career in digital marketing.

Key Responsibilities

• Assist in planning and executing SEO strategies (on-page, off-page, technical SEO).
• Perform keyword research and implement optimization strategies.
• Manage and optimize Google Ads campaigns (Search, Display, PPC).
• Support in social media marketing (SMO): content posting, engagement, and brand visibility.
• Track website traffic and campaign performance using tools like Google Analytics, Search Console, SEMrush.
• Assist in preparing performance reports and competitor analysis.
• Stay updated with the latest digital marketing trends and tools.

Desired Skills

• Basic knowledge of SEO, SMO, PPC, and Google Ads.
• Familiarity with digital marketing tools (Google Analytics, Search Console, SEMrush, Ahrefs – added advantage).
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Excellent communication and analytical skills.
• Ability to work in a team and handle multiple tasks.

Qualifications

• 12th Pass, Bachelor’s degree in Marketing, Business, IT, or related field,
• Certification in Digital Marketing / Google Ads (preferred but not mandatory).
• Freshers are welcome – training will be provided.

What We Offer

• Hands-on training in SEO, SMO, PPC, and Google Ads.
• Opportunity to work on live projects and client campaigns.
• Career growth path in digital marketing.
• Friendly and learning-focused work environment.

Job Types: Full-time, Permanent, Fresher

Pay: ₹5,000.00 - ₹15,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: In person