Digital Marketing Specialist

Key Responsibilities:

• Develop and execute comprehensive marketing campaigns to enhance brand awareness and drive customer acquisition and retention.
• Oversee website management, including content updates, SEO optimization, and user experience enhancements, to ensure a seamless online experience for visitors.
• Utilize marketing automation tools to streamline processes, improve efficiency, and enhance the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to integrate various marketing technologies and platforms, ensuring alignment with overall business objectives.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and make data-driven decisions.
• Stay updated on industry trends and best practices in digital marketing to continually optimize strategies and tactics.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in developing and implementing marketing strategies across digital channels.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning.
• Experience with website management and familiarity with content management systems (e.g., WordPress).
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication skills, with the ability to collaborate effectively with internal and external stakeholders.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Demonstrated track record of driving results and achieving measurable outcomes through marketing initiatives.

Preferred Qualifications:

Relevant certifications in marketing or related fields.

• Experience in B2B marketing.
• Familiarity with additional marketing technologies and platforms beyond the Zoho suite.

Job Types: Full-time, Permanent

Pay: Up to ₹1,000,000.00 per year

Application Question(s):

• What is your Current CTC ?
• What is your Expected CTC ?
• How many years of experience do you have ?

Location:

• Bangalore, Karnataka (Preferred)

Work Location: In person