Digital Marketing Specialist

Job Description

Plan, execute, and optimize paid marketing campaigns on Google Ads (Search, Display, YouTube, Discovery). Manage paid social media campaigns on Meta Ads (Facebook & Instagram), including audience targeting, ad creation, and budgeting. Conduct keyword research, competitive analysis, and market research to inform ad strategy. Create compelling ad copies, visuals (with design support), and landing pages aligned with campaign goals. Set up conversion tracking using Google Tag Manager , Facebook Pixel , and GA4 to measure campaign success. Work with analytics tools like Google Analytics and Meta Business Suite to generate performance reports and insights. Collaborate with the design and content teams to develop engaging ad creatives. Stay up-to-date with platform changes, algorithm updates, and industry trends to ensure best practices. Job Type: Full-time Pay: ₹18,000.00 - ₹22,000.00 per month Benefits: Cell phone reimbursement Health insurance Work Location: In person