Digital Marketing Specialist

Company Description

We are an embroidery mill located in Manesar. Recently we expanded our operations to include readymade garments made out of our embroidered fabric for women and men. We are specifically looking for a digital marketer who has 4-5 years of industry experience in generating sales in the fashion industry.

Role Description

This is a full-time, on-site role located in Manesar for a Digital Marketing/Performance Marketing Specialist. In this role, you will manage day-to-day digital marketing operations, create and implement marketing campaigns, monitor and analyze performance metrics using web analytics tools, and optimize online strategies. Additionally, you will manage social media platforms to increase brand presence, foster audience engagement, and ensure consistent messaging across all digital channels.

Key Responsibilities

Content Creation

Social Media Management:

SEO:

PPC Advertising

Email Marketing

Analytics:

Strategy Developmen

Influencer Marketing

Website Management

Campaign Planning

Data Analysis

Channel Optimization

Conversion Rate Optimization (CRO

Budget Management:

Targeting & Segmentation

Tracking & Attribution

Reporting

Qualifications

• Social Media Marketing and Online Marketing skills
• Proficiency in Digital Marketing and Web Analytics tools
• Familiarity with Shopify and marketplaces
• Strong Communication skills, both written and verbal
• Ability to analyze data to make informed marketing decisions
• Familiarity with current digital marketing trends and tools
• Previous experience in a similar role or related field is a must
• Digital Marketing certifications in Google analytics, Google Ads, Facebook Blueprint, etc.
• Bachelor's degree in Marketing, Communications, or a relevant field