Digital Marketing Specialist

We are seeking a passionate and results-oriented Digital Marketing Specialist/Manager to join our team and play a key role in driving online brand awareness, lead generation, and customer acquisition. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation.

Responsibilities:

• Develop and execute data-driven digital marketing strategies aligned with overall business goals.
• Manage and optimize social media presence across key platforms (e.g., Facebook, Instagram, Twitter, etc.).
• Conduct keyword research and implement SEO best practices to improve website organic search ranking.
• Manage and optimize PPC advertising campaigns (e.g., Google Ads, social media ads).
• Create engaging and informative content (e.g., blog posts, social media posts, email newsletters) to attract and nurture leads.
• Analyze and report on campaign performance through key metrics (e.g., website traffic, lead generation, conversion rates).
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with other departments such as sales, product, and design to ensure alignment and campaign success.
• Manage a budget and track return on investment (ROI) for marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).
• 2+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, PPC, social media marketing, and email marketing best practices.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and written skills.
• Creative and data-driven approach to marketing.
• Experience with marketing automation tools a plus.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and growing company.
• Be part of a collaborative and creative team.
• Continuously learn and grow your digital marketing skills.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Location:

• Chandigarh, Chandigarh (Required)

Work Location: In person