Digital Marketing Specialist

About Company :

We are a leading manufacturer of advanced Non-Destructive Testing (NDT) solutions, catering to industries such as aerospace, automotive, oil & gas, power generation, and manufacturing. Our focus lies in providing innovative, reliable, and accurate testing solutions that ensure the highest standards of quality and safety.

Our customers are Steel, Aerospace, Automotive, Railway, Defense, Oil & Gas, Nuclear, Heavy Engineering Industry, Power Plants, NDT Service Providers, and Educational Institutes.

Company Website:www.eecindia.com

Role & responsibilities

Role Overview:

We are seeking an experienced Digital Marketing Lead to join our team in Mumbai. The ideal candidate will drive our online marketing initiatives with a strong focus on SEO optimization, digital advertising campaigns, website analytics, and lead generation analysis. This role is crucial in enhancing our digital presence and ensuring measurable business growth in the highly technical non-destructive testing (NDT) solutions industry.

SEO & Website Optimization: -

• Develop and execute SEO strategies to improve organic search rankings. - Optimize website content, landing pages, and digital assets for search performance. - Conduct keyword research and competitor analysis.

Digital Campaigns & Advertising:

• Plan, manage, and monitor paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
• Optimize campaigns to maximize ROI and achieve lead generation targets.
• Manage remarketing and retargeting strategies.

Analytics & Reporting:

• Use tools such as Google Analytics, Search Console, and marketing automation platforms to track performance.
• Generate regular reports on website traffic, campaign performance, and lead quality.
• Provide insights and recommendations to improve marketing efficiency.

Lead Management & Conversion Analysis:

• Work closely with the sales team to ensure digital leads are tracked and nurtured.
• Monitor lead quality, conversion metrics, and customer acquisition costs.
• Continuously refine targeting and messaging strategies.

• Collaboration & Content Support:

• Coordinate with internal teams to align digital efforts with product and business goals.
• Support in content strategy for technical blogs, whitepapers, and case studies.

Job Requirements:

• Minimum 6-7 years of hands-on experience in digital marketing (preferably in B2B/industrial technology domains).
• Proven expertise in SEO, SEM, Google Ads, LinkedIn marketing, and analytics tools.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with marketing automation and CRM platforms (Zoho, HubSpot, or similar).
• Excellent communication skills and ability to work with cross-functional teams.
• Knowledge of industrial/engineering solutions marketing will be an added advantage.