About Company: We are a manufacturer and supplier of non-destructive testing (NDT) solutions since 1958. Our group of companies consists of two manufacturing plants and a head office and design center in Mumbai 300+ employees located across 9 locations in India. We strive to provide innovative tools and expertise to increase the reliability and accuracy of NDT inspections. Our customers are Steel, Aerospace, Automotive, Railway, Defense, Oil & Gas, Nuclear, Heavy Engineering Industry, Power Plants, NDT Service Providers, and Educational Institutes. Our customers are Steel, Aerospace, Automotive, Railway, Defense, Oil & Gas, Nuclear, Heavy Engineering Industry, Power Plants, NDT Service Providers, and Educational Institutes. Company Website: www.eecindia.com Job Description: Develop technical and marketing content, including: Product brochures & datasheets Website content and landing pages Blog articles & thought leadership pieces Social media posts and campaigns Customer manuals & technical guides Marketing emails (newsletters, product updates, event invitations, promotional campaigns) Translate complex technical information into clear, concise, and engaging content for target audiences. Collaborate with the marketing and technical teams to ensure accuracy and alignment with company strategy. Optimize content for SEO and digital marketing campaigns. Ensure consistency of brand voice and messaging across all communication channels. Research industry trends and competitor messaging to create impactful and differentiated content. Job Requirements: Bachelors in Engineering, Technical Communication, English, Marketing, or related field. Minimum 5 years of proven experience in technical and marketing content writing Strong understanding of technical concepts and ability to simplify them for diverse audiences. Excellent writing, editing, and proofreading skills. Familiarity with SEO practices, digital marketing trends, and content management systems. Experience in writing email marketing content to drive engagement and conversions. Ability to work independently as well as collaboratively with cross-functional teams.
About Company : We are a leading manufacturer of advanced Non-Destructive Testing (NDT) solutions, catering to industries such as aerospace, automotive, oil & gas, power generation, and manufacturing. Our focus lies in providing innovative, reliable, and accurate testing solutions that ensure the highest standards of quality and safety. Our customers are Steel, Aerospace, Automotive, Railway, Defense, Oil & Gas, Nuclear, Heavy Engineering Industry, Power Plants, NDT Service Providers, and Educational Institutes. Company Website: www.eecindia.com Role & responsibilities : Role Overview: We are seeking an experienced Digital Marketing Lead to join our team in Mumbai. The ideal candidate will drive our online marketing initiatives with a strong focus on SEO optimization, digital advertising campaigns, website analytics, and lead generation analysis. This role is crucial in enhancing our digital presence and ensuring measurable business growth in the highly technical non-destructive testing (NDT) solutions industry. SEO & Website Optimization: - Develop and execute SEO strategies to improve organic search rankings. - Optimize website content, landing pages, and digital assets for search performance. - Conduct keyword research and competitor analysis. Digital Campaigns & Advertising: Plan, manage, and monitor paid advertising campaigns (Google Ads, LinkedIn Ads, etc.). Optimize campaigns to maximize ROI and achieve lead generation targets. Manage remarketing and retargeting strategies. Analytics & Reporting: Use tools such as Google Analytics, Search Console, and marketing automation platforms to track performance. Generate regular reports on website traffic, campaign performance, and lead quality. Provide insights and recommendations to improve marketing efficiency. Lead Management & Conversion Analysis: Work closely with the sales team to ensure digital leads are tracked and nurtured. Monitor lead quality, conversion metrics, and customer acquisition costs. Continuously refine targeting and messaging strategies. Collaboration & Content Support: Coordinate with internal teams to align digital efforts with product and business goals. Support in content strategy for technical blogs, whitepapers, and case studies. Job Requirements: Minimum 6-7 years of hands-on experience in digital marketing (preferably in B2B/industrial technology domains). Proven expertise in SEO, SEM, Google Ads, LinkedIn marketing, and analytics tools. Strong analytical skills with the ability to interpret data and derive actionable insights. Experience with marketing automation and CRM platforms (Zoho, HubSpot, or similar). Excellent communication skills and ability to work with cross-functional teams. Knowledge of industrial/engineering solutions marketing will be an added advantage.
About Company: We are a manufacturer and supplier of non-destructive testing (NDT) solutions since 1958. Our group of companies consists of two manufacturing plants and a head office and design center in Mumbai 300+ employees located across 9 locations in India. We strive to provide innovative tools and expertise to increase the reliability and accuracy of NDT inspections. Our customers are Steel, Aerospace, Automotive, Railway, Defense, Oil & Gas, Nuclear, Heavy Engineering Industry, Power Plants, NDT Service Providers, and Educational Institutes. Company Website: www.eecindia.com Role & responsibilities Assist in planning, monitoring, and executing strategic business projects Collect and analyze data to prepare business performance reports and presentations Coordinate with various departments to ensure smooth operational workflows Prepare documentation, minutes, and follow-ups for key internal and external meetings Track key performance indicators (KPIs) and propose improvements Support budgeting, forecasting, and resource allocation efforts Conduct market, competitor, and industry research as needed Provide administrative and logistical support to the management team Preferred candidate profile Bachelors degree in Business Administration, Management, or Engineering (MBA preferred) Min 2 years of relevant experience in business operations, management support or project coordination Excellent written and verbal communication skills Strong analytical and problem-solving abilities Proficiency in MS Office (especially Excel, PowerPoint, and Word); knowledge of ERP or CRM systems is a plus Ability to handle multiple tasks and work under pressure High level of discretion, integrity, and professionalism