Digital Marketing Specialist

About the Role:

We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will have hands-on experience in digital marketing, graphic designing, SEO, content creation, and managing paid campaigns such as Google Ads. You will be responsible for planning, executing, and optimizing our online marketing activities to increase brand awareness, generate leads, and drive business growth.

Company Website: - https://www.thepinkpanda.in

Key Responsibilities:

• Plan, implement, and manage digital marketing campaigns across platforms (Google, social media, etc.).

• Create, design, and edit engaging graphics, creatives, and promotional materials for digital channels.

• Manage and optimize Google Ads campaigns to achieve maximum ROI.

• Conduct keyword research, on-page and off-page SEO, and monitor website rankings and traffic performance.

• Develop, edit, and publish content for blogs, social media, and other digital platforms.

• Analyse performance metrics, prepare reports, and recommend improvements for campaign effectiveness.

• Stay updated with the latest trends, tools, and best practices in digital marketing.

Required Skills & Qualifications:

• Proven work experience (1–3 years preferred) in digital marketing or a related role.

• Strong knowledge of SEO, Google Ads, and analytics tools (Google Analytics, Search Console, etc.).

• Proficiency in graphic design tools (Canva, Photoshop, Illustrator, etc.).

• Excellent content writing and editing skills with attention to detail.

• Good understanding of social media platforms and digital advertising strategies.

• Strong analytical, communication, and problem-solving skills.

• Ability to manage multiple projects and meet deadlines.

Education:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.

• Certification in Google Ads / SEO / Digital Marketing is a plus.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹32,000.00 per month

Application Question(s):

• Are you an Immediate Joiner?
• Please mention your current monthly salary.

Work Location: In person