Digital Marketing Specialist (Brand Marketing) - India

Company Overview

Creative & Social Media Expert

Work Setup:

Schedule:

About the Role

Must-Haves

• 2+ years of experience in content or brand marketing
• Proficiency in Adobe Creative Suite (Illustrator & InDesign)
• Skilled in producing Reels/TikToks with strong storytelling and editing
• Experience with CapCut or InShot for video editing
• Strong design skills using Canva Pro
• Social media management experience with Meta Business Suite
• Experience in email marketing (Mailchimp or Klaviyo)
• Strong copywriting skills with clarity, personality, and no fluff
• Ability to manage a rolling content calendar and meet deadlines
• Understanding of Aussie culture, humor, and memes
  

Nice-to-Haves

• Knowledge of YouTube Shorts optimization
• Skills in creating memes and viral social content
• Experience designing packaging inserts, flyers, and media kits
• Familiarity with tools like Notion and Google Sheets
  

What You’ll Do

• Design branded assets, IG carousels, memes, banners, and marketing materials (Adobe Illustrator, InDesign, Canva Pro)
• Edit 3-5 weekly Reels/TikToks with subtitles, hooks, music, and brand elements; repurpose for YouTube Shorts and Facebook
• Post and schedule daily content across Instagram, TikTok, and Facebook; maintain a rolling content calendar
• Engage with followers by responding to comments and DMs quickly and with personality
• Design email banners/content blocks and send weekly campaigns with compelling visuals
  

Weekly Output Expectations

• 5-7 Instagram posts/week
• 3 TikToks/week
• Daily stories
• 1 email campaign/week
• Media kit/flyer updates as needed
• Daily engagement with followers
  

What We Offer

• Health Insurance: We provide medical coverage up to 20 lakh per annum, which covers you, your spouse, and a set of parents. This is available after one month of successful engagement.
• Professional Development: You'll have access to a monthly upskill allowance of ₹5000 for continued education and certifications to support your career growth.
• Leave Policy: Vacation Leave (VL): 10 days per year, available after probation. You can carry over or encash up to 5 unused days.
• Casual Leave (CL): 8 days per year for personal needs or emergencies, available from day one.
• Sick Leave: 12 days per year, available after probation.
• Flexible Work Hours or Remote Work Opportunities - Depending on the role and project.
• Outsourced Benefits such as Paternity Leave, Maternity Leave, etc.