Digital Marketing Specialist

Job Description

Position : Digital Marketing Specialist Location : Hyderabad, Telangana Responsibilities : Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and conversion. Conduct market research and analyze consumer trends to identify target audiences and tailor marketing campaigns accordingly. Manage and optimize various online advertising channels, such as Google Ads, social media platforms, and email marketing, to maximize ROI and reach the desired audience. Analyze digital marketing campaign performance using tools like Google Analytics, interpreting data, and generating reports to measure the success of marketing efforts and inform future strategies. Create engaging and persuasive content for digital platforms, including website copy, blog articles, social media posts, and newsletters. Collaborate with cross-functional teams, including graphic designers and web developers, to ensure cohesive and impactful digital marketing initiatives. Stay up-to-date with industry trends and best practices in digital marketing, applying new techniques and technologies to continuously enhance marketing efforts. Qualifications : Bachelor’s degree in Marketing, Advertising, or a relevant field. Proven work experience as a Digital Marketing Specialist or similar role. Demonstrable experience with SEO/SEM and CRM software. Experience implementing and optimizing Google Ads campaigns. Solid knowledge of web analytics tools like Google Analytics. Hands-on experience with online marketing tools and practices. Excellent verbal and written communication skills. Strong analytical and project management skills Job Type: Full-time Schedule: Day shift Work Location: In person