Digital Marketing Specialist

Job Description: We are looking for a skilled Digital Marketer and Ad Expert to join our Marketing Agency. The ideal candidate should have experience in managing digital marketing campaigns across various platforms, including Facebook, Instagram, and Google Ads.

Responsibilities:

• Develop and execute effective digital marketing strategies to increase brand awareness, lead generation, and customer engagement across multiple platforms.
• Manage and optimize PPC campaigns on Facebook, Instagram, and Google Ads, including creating, testing, and analyzing ad copy and creative.
• Conduct market research and analysis to understand target audience and adjust digital marketing campaigns accordingly.
• Create and manage social media campaigns and content to engage and grow our audience.
• Collaborate with the creative team to develop visual and written content that aligns with the brand's voice and messaging.
• Monitor and report on key performance indicators (KPIs) such as cost-per-click (CPC), click-through-rate (CTR), conversion rate, and return on ad spend (ROAS).
• Continuously optimize campaigns to improve KPIs and overall performance.
• Stay up-to-date with industry trends and changes in digital marketing, including changes in algorithms and ad policies.
• Communicate with clients on a regular basis to provide updates on campaign performance and discuss any changes or updates needed.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• At least 1 years of experience in digital marketing and ad management, specifically on Facebook, Instagram, and Google Ads.
• Strong understanding of digital marketing concepts, including PPC, SEO, social media, email marketing, and content marketing.
• Experience in creating and executing successful digital marketing campaigns for various industries.
• Excellent analytical skills, including the ability to analyze data, identify trends, and make data-driven decisions.
• Strong communication skills, including the ability to communicate complex data and insights to clients and stakeholders.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Familiarity with marketing automation tools

If you are a results-driven digital marketer with experience in managing successful digital campaigns, we encourage you to apply for this exciting opportunity!

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Palghar, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Work Location: In person