Digital Marketing Specialist

As a Digital Marketing Specialist at Alltech Group, your role will involve developing, implementing, and monitoring digital marketing strategies to enhance the company's online presence and drive business growth. You will be responsible for managing social media campaigns, analyzing web performance metrics, creating online marketing content, and coordinating digital advertising efforts. Working closely with cross-functional teams, you will ensure that marketing objectives align with organizational goals. Key Responsibilities: - Develop, implement, and monitor digital marketing strategies - Manage social media campaigns and engage online audiences effectively - Analyze web performance metrics using Web Analytics tools - Create compelling online marketing content to drive business growth - Coordinate digital advertising efforts to reach target audiences - Collaborate with cross-functional teams to align marketing objectives with organizational goals Qualifications: - Proficiency in Social Media Marketing and creating effective digital campaigns - Strong skills in Digital Marketing and Online Marketing techniques - Experience with Web Analytics tools for monitoring and analyzing digital performance - Excellent Communication skills to collaborate with teams and engage online audiences - Knowledge of industry trends and a creative approach to enhancing online presence - Ability to work independently, meet deadlines, and prioritize tasks effectively - Relevant qualifications such as a degree in Marketing, Communications, or a related field are preferred - Experience in the infrastructure development or road construction industry is an advantage,