Digital Marketing Specialist

Company Description

AIMDek Technologies Inc., established in 2014, is a digital innovation enabler dedicated to providing personalized and integrated digital solutions. The company specializes in various areas including technology consulting, digital product development, and data analytics for industries such as Life Sciences, Digital Health, and MedTech. AIMDek has partnered with market disruptors to help them evolve as technology leaders by accelerating their digital journey and delivering delightful digital experiences. The company is renowned as a Digital Innovation Partner and is committed to addressing integral humanity problems through technology.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in the Greater Ahmedabad Area. The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, conducting web analytics, planning and executing online marketing strategies, and ensuring effective communication across various platforms. The role involves developing and implementing marketing strategies to increase brand awareness, engagement, and conversions.

Qualifications

• Experience in Social Media Marketing and Online Marketing
• Proficiency in Digital Marketing techniques and strategies
• Skills in Web Analytics for performance tracking and optimization
• Strong Communication skills, both verbal and written
• Excellent organizational and time management abilities
• Knowledge of the latest digital marketing trends and best practices
• Bachelor's degree in Marketing, Business, or related field
• Experience in the healthcare or technology industry is a plus
• Conduct in-depth research to understand market trends of targeted domains and create a GTM strategy with marketing goals in mind
• Identify conversational topics and curate content pieces that can help AIMDek establish thought leadership in their targeted markets
• Have a functional understanding of the North American HealthTech and MedTech market 
• Generate yearly, quarterly and monthly content strategies with targeted market segments and align marketing activities with sales team's outreach
• Generate content such as blogs and web pages for the AIMDek website
• Generate video/carousel and Newsletter content for AIMDek LinkedIn
• Generate content for Thought Leadership profiles of management, lead generation and inside sales
• Participate in management and pre-sales discussions to create highly-curated marketing and sales collaterals used to approach clients