Digital Marketing Specialist

Overview:

3Core Systems is seeking a results-driven Digital Marketing Specialist to grow and manage our digital presence across web, search, social, and campaigns. The role combines SEO, content, marketing automation, and analytics expertise to drive brand visibility, lead generation, and engagement.

Key Responsibilities:

• SEO & Website Optimization: Improve website search rankings and visibility through keyword research, on-page/off-page optimization, and site performance enhancements.
• Campaigns & Landing Pages: Design and manage conversion-focused landing pages, email campaigns, and automated lead-nurture journeys.
• Social Media Management: Develop and execute a social media calendar; manage posts across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube; grow followers and engagement.
• Content Development: Create and repurpose digital content such as blogs, case studies, newsletters, and multimedia updates.
• Analytics & Reporting: Track digital performance via Google Analytics and social insights; present weekly KPI reports and recommend improvements.
• Digital Advertising (Preferred): Plan and manage PPC and paid social media campaigns to support lead generation and brand awareness.
• Continuous Improvement: Stay current with trends and recommend new strategies, tools, and best practices to maximize ROI.

Qualifications:

• Bachelor's degree in marketing, Communications, or related field (preferred).
• 3+ years of experience in digital marketing.
• Proven SEO experience with measurable results.
• Strong knowledge of WordPress CMS.
• Experience with marketing automation tools (e.g., Zoho, HubSpot etc).
• Proficiency in Google Analytics, Google Search Console, and social media analytics.
• Excellent communication and content creation skills.
• B2B/IT services marketing experience is a plus.

Key Skills:

SEO & SEM, Landing Page & Campaign Creation, Marketing Automation & Lead Nurturing, Social Media Management & Growth, WordPress CMS, Google & Social Media Analytics, Content Development, Email Marketing, PPC/Ads Management (Nice-to-Have), KPI Reporting