Digital Marketing & Social Media Executive

ROLES AND RESPONSIBILITY

• Plan, create, and schedule engaging content for all social media platforms (Instagram, Facebook, LinkedIn, X/Twitter, etc.).
• Monitor, analyze, and report on the performance of social media campaigns and adjust strategies accordingly.
• Run paid ad campaigns on platforms like Facebook Ads Manager, Google Ads, and LinkedIn.
• Collaborate with the design and content team to create high-quality visual and written content.
• Develop and execute influencer marketing strategies when required.
• Stay updated with industry trends, tools, and platform updates.
• Assist in planning and executing email marketing campaigns and newsletters.
• Manage the company’s online reputation by responding to comments, messages, and reviews.
• Track and analyze web traffic metrics using Google Analytics and other tools.
• Support overall marketing strategies, including offline campaigns, events, and product launches.
• Manage and update the company website with fresh content, banners, blog posts, and service updates.
• Coordinate with developers or IT teams to implement SEO and design improvements on the website.

EXPERIENCE

• 3–6 years of experience in social media management and digital marketing.
• Minimum 3 years of relevant experience in an IT company preferred.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills.
• Proficiency with content creation tools (Canva, Adobe Suite, etc.)
• Knowledge of SEO, Google Ads, and basic email marketing is a plus.
• Creative thinking and problem-solving abilities.
• Ability to multitask and work in a fast-paced environment.

EDUCATION

• 15 Years full time education

WORK LOCATION

• Raipur (CG) or Pune (MH)