Digital marketing-PPC Expert

We are seeking a performance-driven Digital Marketing Specialist to join our marketing team, with a core focus on Paid Marketing channels. The ideal candidate will have 1–3 years of hands-on experience managing paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and LinkedIn. You’ll work closely with cross-functional teams to develop, execute, and optimize high-converting paid media campaigns that drive leads, sales, and brand growth.

Key Responsibilities:

• Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Conduct keyword research, audience targeting, and A/B testing to improve ad performance.
• Monitor and analyze campaign performance data, adjusting strategies to maximize ROI and meet KPIs.
• Collaborate with the creative team to develop compelling ad copy and visual assets.
• Stay up to date with platform updates, algorithm changes, and best practices in paid advertising.
• Prepare regular performance reports and deliver actionable insights to stakeholders.
• Assist in budget planning and ensure campaigns stay within allocated spend.

Qualifications & Skills:

• 1–3 years of experience in a digital marketing role with a strong emphasis on paid media.
• Proficiency in platforms such as Google Ads (Search & Display), Meta Ads Manager, and LinkedIn Ads.
• Strong analytical skills and experience with tools like Google Analytics, Looker Studio (formerly Data Studio), or similar.
• Basic understanding of conversion tracking, pixels, and UTM tagging.
• Familiarity with performance marketing metrics (CTR, CPC, CPA, ROAS).
• Excellent communication and organizational skills.
• Google Ads or Meta Blueprint certification (preferred but not mandatory).