Digital Marketing Manager

Whizz HR

5 - 7 years

0 Lacs

bengaluru karnataka india

Posted:16 hours ago| Platform: Foundit logo

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Skills Required

google ads attribution modelling audience segmentation facebook business manager ga4 retargeting lookalike audiences conversion funnels pixel tracking

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Job Title: Paid Media Manager

Role Overview:

The Paid Media Manager is responsible for planning, executing, optimizing, and analyzing paid advertising campaigns across digital platforms to drive ROI, brand awareness, and lead/customer acquisition.

Key Responsibilities:

Develop and execute paid media strategies across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms.
Create and manage campaign budgets, forecasts, and spend allocation.
Perform daily campaign optimization bids, targeting, creatives, and placements.
Work closely with creative and content teams to develop high-performing ads.
Define KPIs and measure performance against goals such as ROAS, CPA, CTR, and conversion rates.
Conduct A/B testing for ad messaging, landing pages, and audience segmentation.
Prepare weekly and monthly campaign performance reports and insights.
Stay updated with platform updates, trends, and emerging paid media opportunities.
Manage relationships with platform reps or media partners when applicable.
Collaborate with analytics teams to ensure accurate data tracking and attribution.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years of experience in paid media or digital advertising.
Proven track record of managing large-scale performance campaigns.
Strong knowledge of Google Ads Manager, Facebook Business Manager, GA4, and pixel tracking.
Strong analytical skills and ability to turn data into actionable recommendations.
Understanding of audience segmentation, conversion funnels, and attribution modelling.
Experience with retargeting and lookalike audiences.
Certification in Google Ads / Meta Ads preferred.

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